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How To Do SEO

How to do seo - need SEO help? We have SEO answers.

May 22nd, 2012

What Is Organic SEO

What is organic SEO - sounds it should be difficult but in reality it is sort of easy once you understand what is involved. Too many people try to make it more difficult than it really is, when the answer is quite simple. Organic SEO is simply the result of following a standard set of SEO processes that provides natural rankings in the search engines. Natural rankings are obtained by implementing the SEO steps to improve visibility of your website in the search engines.

Webpodia defines organic seo as follows:

Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).

So understanding what is organic SEO means that you must understand the processes that must be followed with an SEO project.

First, there are a lot of scams in the marketplace, people trying to sell push button SEO solutions that guarantee top rankings in twenty-four hours, or generate thousands of back links over night! Do you really think that is possible? And if it was, do you really think the search engines would allow gaming of their system for people to cheat their way up the search engine rankings? Definitely not.

In fact, the search engines want to provide the user with the best possible experience, and in the case of searches, that means returning the most highly rated websites with the best relevant content for the search term that was entered. Websites that achieve top rankings usually get there by a systematic method to build authority, and if done correctly, allows them to maintain their top positions.

Doing SEO the right way - naturally and organically - takes a lot of hard work. There are several steps to the organics SEO process as follows:

  • keyword research - This is the starting point of your SEO campaign and the objective is to find the best keywords to find the types of website visitors you want to attract. So that means that, obviously, your keywords have to be representative of the products you sell or the services you provide. This is the first part of keyword research and will generate thousands of potential targteted keywords. After the initial list is created, the challenge becomes to find a small subset of those keywords that provide enough traffic but are not too competitive. So the goal basically is to find keywords that you can get top ranking quickly. For this part of the project we like Market Samurai, which we believe is the best keyword research tool available on the internet. (See SEO Keyword Research)
  • competitive analysis - Part of the keyword research is doing a compeitive anlaysis for the keywords as the final keyword list is being finalized. The competitive analysis is so important that we want to make it a separate point. During this step the goal is to take the shortened list and shorten it even more. The initial keyword research might return 25, 50, 100 or even more potential keywords. Out of these, you want to find the absolute best keywords. Again, Market Samurai provides a great tool called SEO Competition that lets you look inside the websites of the top 10 ranking sites on Google for a specific keyword. With this information you can analyze how competitive the keyword will be, and determine what will be required to achieve top rankings. A very powerful feature! (See SEO Competitive Analysis)
  • content creation - Unfortunately, there is no tool for this. Content is king on the internet and if you are serious about organic SEO you better like to write content. Because this is what separates the winners from the losers. The winners add a continuous stream of keyword relevant content to their website or blog while the losers add content rarely or never and the website has no chance to rank in the search engines. Besides the on site content, there is also a need to create vast amounts of off-page content in places like article submissions, Web 2.0 sites, social media sites, forums, blogs, etc. Which leads to the next point. (See SEO Content Creation)
  • building backlinks - And the final ingredient for organic SEO is building backlinks. The more you build, the better your website will perform in the search engines. But quantity is not the only thing to consider, as quality is just as - if not more - important. Getting a bunch of links from a large number of PR0 sites are good, but getting a few links from PR3, PR4, PR5, PR6 and higher sites are even better. Personally I like a good mix and I try to build backlinks at as many different places as possible. But remember, a PR2 link is not two times better than a PR1 link, it is 10 times better. So find high quality, high page rank back links wherever possible (See SEO Build Backlinks).
So that is it, that is the answer to the question 'what is organic SEO'. Most people try to make it really difficult but it is not. What it is though is very time and labor intensive.

Related posts:

  1. How To Check Backlinks - Understanding how to check backlinks is very important if you want to be able to monitor your progress with your SEO program. There are many free ways to do this, if you are only looking for a ‘number’. But if you are wanting to analyze the backlinks you will need to purchase a professional tool that ...
  2. How Does Google Rank Websites - There is no riddle to the question ‘how does Google rank websites’. You can find information all over the internet – it is a very open process and there really is nothing surprising about it what it takes to get high rankings. According to Google, the single most important factor is back links to your website. And that ...
  3. How Many Keywords Should I Use - A lot of people get confused over ‘how many keywords should I use’ on a website. My answer is very simple – use as many keywords as you possibly can to create individual keyword-relevant content pages. That is the whole basis of building out a keyword rich website. I write articles just about every day for my...
  4. How To Improve Google Ranking - This is the universal desire for every online marketer – how to improve Google ranking for their website. Unfortunately, too many think that is as simple as pushing a few buttons or subscribing to the next greatest software invention. The reality is that getting to the top of Google takes a lot of hard work, some level of ...


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How To Check Backlinks

Understanding how to check backlinks is very important if you want to be able to monitor your progress with your SEO program. There are many free ways to do this, if you are only looking for a 'number'. But if you are wanting to analyze the backlinks you will need to purchase a professional tool that provides detailed analysis.

The free backlink checkers leave a lot to be desired. Most of these programs only provide back link counts to the root domain and you have to wade through ads and other marketing messages to actually get to the numbers they are reporting, not to mention the popup ads. Some even try to force a download of some utility to get the results!

Another problem with the free programs is that they are not very consistent in reporting the number of backlinks you have. Go to different free back link checker sites and you will get different results. Some provide such basic information that it is not hardly even usable. Unless of course you upgrade to their special program that will give you all the details for a low monthly cost.

Here is a partial list of some of these sites:

  • http://www.backlinkwatch.com
  • http://www.domain-pop.com
  • http://www.iwebtool.com/backlink_checker
  • http://backlinkcheck.com
I say, do not even waste your time with these because there really is no value in the numbers that these free programs provide.

There are numerous paid tools that allow you to check backlinks, but my favorite is a product called Market Samurai. This all-purpose SEO tool provides a ton of functionality, including keyword research, keyword competitive analysis, rank tracking of your keywords and targeted pages, domain searches for keywords, and much more - including tracking backlinks.

Now if you have been wanting to learn how to check backlinks, you are going to love Market Samurai. Although backlink checking is not a separate component of the software, there are two main ways that Market Samurai helps you keep track of your backlinks.

First, in the SEO Competition module, you can add url's that you want to track. In this module you will be able to view the following information about backlinks for any website - including your own - that you want to track.

  • Referring domains to domains - The number of unique domains with backlinks pointing to a specific domain
  • Referring domains to pages - The number of unique domains with backlinks pointing to a specific page
  • Page backlinks - The total number of backlinks pointing to a specific URL. This does not include any links from the website itself.
  • Domain backlinks - The total number of external links pointing to any page on the domain, including deeply nested pages. This does not include any links from the website itself.
  • Page .edu/.gov backlinks - The total number of links pointing to a webpage from .edu or .gov domains that are external to the website itself.
As you can imagine, having access to this detailed data for each of the targeted keywords for your website AND your competitors' websites is invaluable and will help you manage your strategy in securing higher positions.

Secondly, also within the SEO Competition module, there is a PR Analysis feature that is brilliant! This module does a real-time analysis of your backlinks and reports on several critical pieces of data:

  • Number of backlinks by page rank of the linking website - in other words, you can see how many links you have from PR0 websites, from PR1 websites, etc. all the way up to PR10
  • The anchor text that is used for your backlinks with a count of the total number of instances a particular keyword anchor text is used
  • Details of the anchor text by PR site - for example you will see how many anchor text links for each PR site that is providing a link
Again, this type of detailed analysis is extremely important to monitor the performance of your rank building exercise.

We hope this article helps you understand how to check backlinks. But more importantly, we hope that using the Market Samurai tool, you improve your online visibility by being more competitive in the search engines.

Related posts:

  1. How Does Google Rank Websites - There is no riddle to the question ‘how does Google rank websites’. You can find information all over the internet – it is a very open process and there really is nothing surprising about it what it takes to get high rankings. According to Google, the single most important factor is back links to your website. And that ...
  2. How Many Keywords Should I Use - A lot of people get confused over ‘how many keywords should I use’ on a website. My answer is very simple – use as many keywords as you possibly can to create individual keyword-relevant content pages. That is the whole basis of building out a keyword rich website. I write articles just about every day for my...
  3. How To Improve Google Ranking - This is the universal desire for every online marketer – how to improve Google ranking for their website. Unfortunately, too many think that is as simple as pushing a few buttons or subscribing to the next greatest software invention. The reality is that getting to the top of Google takes a lot of hard work, some level of ...
  4. What Is Link Building In SEO - Knowing the answer to this question – what is link building in SEO – is something that every internet marketer must understand. If you are new to SEO, you may be wondering what a backlink is, and why they are so important to implementing an SEO strategy. This article will answer those ...


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How Does Google Rank Websites

There is no riddle to the question 'how does Google rank websites'. You can find information all over the internet - it is a very open process and there really is nothing surprising about it what it takes to get high rankings. According to Google, the single most important factor is back links to your website. And that is what this article will discuss.

Building back links is somewhat like drinking water. You can go a few hours without having any water, but if you had to go a day or more without having any water, you would soon start feeling the negative effects. Backlinks is somewhat similar, although it is not measured in hours or a single day. But the impact is basically the same - if you are building back links on a consistent basis, the search engine spiders will keep coming back to your website because they continue to get led back to your website from all the new links they find that lead them there.

The result of the spiders visiting your website is very significant. First, your pages will get indexed quicker and the pages that have been previously indexed will stay indexed. That means that there are more pages available for Google to find when someone does a search. The more pages you have indexed, the more chances you have of getting found in the search engines.

So since the search engines value the back links, this is where you should be spending most of your time. How do you create back links? The following are my preferred methods:

  • article submissions - There are numerous article submission sites available that you can submit articles to on a regular basis. Some of the better known sites are EzineArticles, GoArticles, ArticlesBase and many, many others. When you submit articles you will be able to include a resource box where you can place keyword relevant anchor text with links to your website. This is a very effective method of building back links.
  • social bookmarking submissions - Social bookmarking is a phenomena that still has not seen its full potential. There are numerous social sites that continue to pop up and they all seem to have huge followers that are seeking information. That makes these websites 'ripe' for internet marketers that have solutions to sell to satisfy those followers' needs. Social bookmarking is a great SEO strategy and is a very effective for back linking.
  • classified ads - This old school SEO strategy is still relevant today. Find some good ad submission sites to submit to and watch your search engine rankings grow. That is because these sites have strong page ranking on very aged domains - remember, these classified ads sites were some of the first sites to go live on the internet. Many of these sites have domain names as old as the internet and provide high-value back links.
  • RSS submissions - Another aged technology, is a method you can with which you can find with some of the best best SEO programs is RSS submissions of your blogs which is a very strong method of building back links. Various blog directories pick up these submissions and can offer great back links to your website.
We could go on with other ideas to build back links, but the point is the answer to the question on how does Google rank websites is very simple - the more back links you have to your website, the more popular the search engines think your site is. And if the back links come from well-established websites that is even better.

Getting higher search engine rankings really is not that difficult. Follow the standard SEO process of keyword research, content creation and building back links and you will see sustainable and meaningful growth in your search engine rankings. So do not procrastinate because you do not totally understand how does google rank websites - get busy with the SEO fundamentals and start the process of improving your online visibility in the search engines.

Related posts:

  1. How Many Keywords Should I Use - A lot of people get confused over ‘how many keywords should I use’ on a website. My answer is very simple – use as many keywords as you possibly can to create individual keyword-relevant content pages. That is the whole basis of building out a keyword rich website. I write articles just about every day for my...
  2. How To Improve Google Ranking - This is the universal desire for every online marketer – how to improve Google ranking for their website. Unfortunately, too many think that is as simple as pushing a few buttons or subscribing to the next greatest software invention. The reality is that getting to the top of Google takes a lot of hard work, some level of ...
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How Many Keywords Should I Use

A lot of people get confused over 'how many keywords should I use' on a website. My answer is very simple - use as many keywords as you possibly can to create individual keyword-relevant content pages. That is the whole basis of building out a keyword rich website.

I write articles just about every day for my websites, of which there are 4-5 that I write content on a constant basis. Some days it is easier than others but I try to force myself to continually post content. This is because the search engines love fresh, new, unique content. And the more often they find fresh, new and unique content, the more often they come back to spider your website again. That has a lot of added value to your search engine rankings and the number of pages that are indexed.

When I start a new blog or website, I do extensive keyword research that can go on for days or even weeks. The primary tool that I use for the keyword research is Market Samurai which allows me to start with a seed keyword and continue to drill down into other keyword phrases that it returns. This is very powerful and there are instances where I may go through thousands of keywords to settle on the ones I want to promote.

The goal is to generate a massive list of keywords that can be used in a variety of ways. For example, out of the analysis I select 3-5 main keywords that I want to use as the primary keywords for the home page of my website. There are a number of different criteria that I use for selecting these keywords, but the biggest issue is that they should provide good traffic, have reasonable competition and fit very well with the overall theme of the website. I then 'scrub' the remainder of the keywords and hopefully end up with 50 or more keywords that I can use to optimize individual pages with the keywords as the main keyword and title of those individual pages.

The result of this strategy is that as I consistently build out the content and the search engines keep indexing each individual page that is optimized for those keywords, the domain build high SEO value for the collective group of related keywords that are being used. This creates a very powerful search engine optimized website for the main keywords that are being targeted at the domain level.

So I do not get concerned with how many keywords should I use on the website. In fact, it is just the opposite - I want to find as many related keywords as possible so that I can start building out as many optimized pages as possible.

Now I understand that some people really mean, how keywords 'per page' should I use and that what I wrote above does not address their question. So here goes on that response ...

The number of keywords that should be used for any single page is 3-5 in my estimation. In fact, I prefer to just use one primary keyword and throw in one or two long tail variations of the keyword just to add a little extra SEO juice to the article. So if I am writing about dog training, I may throw some references of 'dog training collars', or 'dog training videos', or 'dog training courses', etc. into the article.

That is just my opinion on how it should be done based on my writing style. I have trouble making any single article keyword relevant for more than one primary keyword but other writers may not have the same issue. In that case, I would still suggest that no more than 3-5 primary keywords should be used in any single article. Spread the keywords around into separate articles which will give you more indexed pages and better optimized pages.

Search engines love keyword relevant content. The better you understand how to do proper keyword research and then apply those keywords that you found into keyword relevant articles, the better your results will be in the search engines.

So my suggestion is not to worry about how many keywords should I use when setting up the website. Just write good content that allows you to provide content that your readers want to find when searching for a specific term that you are promoting.

Related posts:

  1. How To Improve Google Ranking - This is the universal desire for every online marketer – how to improve Google ranking for their website. Unfortunately, too many think that is as simple as pushing a few buttons or subscribing to the next greatest software invention. The reality is that getting to the top of Google takes a lot of hard work, some level of ...
  2. What Is Link Building In SEO - Knowing the answer to this question – what is link building in SEO – is something that every internet marketer must understand. If you are new to SEO, you may be wondering what a backlink is, and why they are so important to implementing an SEO strategy. This article will answer those ...
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How To Improve Google Ranking

This is the universal desire for every online marketer - how to improve Google ranking for their website. Unfortunately, too many think that is as simple as pushing a few buttons or subscribing to the next greatest software invention. The reality is that getting to the top of Google takes a lot of hard work, some level of technical skills, a good understanding of how the search engines work, the right software tools to analyze the market and track results, and a whole LOT of patience.

Let's take a look at these elements in more detail.

  • hard work - Implementing SEO for a website is a very time intensive and laborious effort. From the time the project starts with keyword research to content creation to building back links, there really are no shortcuts for SEO. A lot of SEO companies promise overnight success or top positions in 30 days but do not believe the hype. You might be able to pull some black hat SEO tricks and amp up your page rankings in the short term, but typically these end up not being very good in the long run. You may also get your website banned. So be prepared to spend days or weeks in keyword research, then writing content on a consistent basis (daily if possible) and never stop building back links. So basically, SEO is a never ending process because while you are taking those top positions, someone else is working just as hard to take them away from you.
  • technical skills - You do not have to be a programmer to learn how to improve google ranking for your website, but there are some specific technical skills that you will have to learn. For example, you will need to create a hosting account, create databases, load Wordpress, write some html code, copy and paste javascript, create anchor text links. and many other technical items. None of them are that difficult to learn and I can tell that seven years ago I did not know how to do any of those things. But it is very important if you are trying to learn the online marketing business you must develop some of these required skills.
  • understand search engines - Understanding how search engines work is not that difficult - most people try to make it harder to comprehend than it really is. My view of this is very simple: you select targeted keywords for your website, you do certain SEO tactics to optimize your website for those keywords, you write keyword relevant content for your website, you syndicate that content with keyword relevant anchor text links pointing back to the links you want to promote. That is the complete cycle, now you do it over and over on a daily basis for every keyword you want to target. The more content pages you create, the more relevance and notoriety you will gain in the search engines. After following this SEO process for several months, you will start to see that you are figuring out how to improve google ranking for your website.
  • software tools - Having the right SEO software tools is critical for a successful SEO implementation. There are a number of very good tools available on the internet but there are many more that are simply not worth the money. We have tried numerous software tools and I hate to admit that we have been burned on more than one occaision. We run our SEO business with three primary products: Market Samurai for keyword research, keyword competition analysis and keyword rank tracking SEMRush for extended keyword competition analysis, and Veretekk for content syndication and SEO back link building. That is it, if you purchase these three software tools you can implement SEO yourself for a very nominal amount of money.
  • patience - SEO takes time and you will not see immediate results. It gets very frustrating some times when day after day you are doing the 'right' things but not seeing your search engine rankings making any change. In fact if you are tracking your rankings for the first time you might be surprised to see your rankings bounce up and down. At some point you think you never will understand how to improve google ranking for your website. But here is the key - a lot of internet marketers stop during this phase and never reach the levels they want to reach. That is why it is important to focus on the core elements of the SEO process and not worry about where your rankings are for at least the first three months after you start your SEO implementation. Sometimes I will not even check my traffic stats or rank tracking stats for a few days or weeks because I do not want to get sidetracked with not seeing the results I want. Take the long term view that doing SEO the right way will provide long term, sustainable success with your search engine rankings.
SEO is a project that never ends and to be successful in the search engines means a continuous commitment to following the SEO fundamentals on a consistent basis. But once you understand how to improve google ranking for the keywords you want to target, you can replicate the process over and over again for any market niche you want to target. Gaining the knowledge on how to improve google ranking is like having the keys to the castle - once you do, the internet becomes much more lucrative for your online business.

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  1. What Is Link Building In SEO - Knowing the answer to this question – what is link building in SEO – is something that every internet marketer must understand. If you are new to SEO, you may be wondering what a backlink is, and why they are so important to implementing an SEO strategy. This article will answer those ...
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What Is Link Building In SEO

Knowing the answer to this question - what is link building in SEO - is something that every internet marketer must understand. If you are new to SEO, you may be wondering what a backlink is, and why they are so important to implementing an SEO strategy. This article will answer those questions.

Backlinks are the most important building blocks to having a good SEO implementation, according to Google which has openly stated that the number one factor into determining search engine ranking is the number of back links that point to a specific page. So it is very important to understand what a backlink is, why they are important, and how you can build as many of them as possible in a 'white hat' sort of way. White hat simply means that the back links are built in natural and organic methods of SEO that will gain you high rankings in the search engines.

Backlinks are simply links that come from other websites which are pointed to a specific page on your website. Typically these back links come from a keyword relevant 'anchor text' which basically tells the readers and the search engines about the link that you are building. The number of backlinks that you obtain is an indication of the popularity or importance of your website and the search engines give credit to websites that have a high number of quality backlinks, and consider them to be more relevant than others with lower numbers of back links. So assuming that all else is equal - domain age, page rank, on page optimization, etc. - the page with the largest number of links gets higher ranking.

Search engines also consider the quality of the inbound links as well. So it is not enough to just build large quantities of back links, there should also be focus on building high quality back since the search engines view these links as more relevant to your site. For example,a link to this website (an SEO website) from another high ranking SEO website is more important than a link from a website about scrapbooks. But they are all important and the more back links you can build the better.

The proper way to build back links is organically and naturally, and usually is something that is accomplished over time. That is why subscribing to a link farm or some of the other outlandish scheme of building thousands of back links overnight are so dangerous to your online business. Search engines want a level playing field and discourage the use of 'black hat' techniques such as hidden links, automatic generation of link pages and other types of link farms. Proceed with caution if you are considering to use any of these techniques, because you could get your site completely banned from the search engines.

Let's examine some methods of building back links:

  • Article submissions - Still one of the best back link building techniques available are article submissions. There are multiple sites available that you can submit articles, including EzineArticles, GoArticles, ArticlesBase, and many others. By writing a single good and effective article, it will eventually get spread across a wide spectrum of blogs and other websites through the natural syndication process of the article directories. An investment of one hour can turn into hundreds or even thousands of back links over time.
  • Social bookmarks - This is a very good method of building back links, although some of the social bookmark sites have now changed their links to nofollow. But not all of them have done so, and even in the case of nofollow links, there is great value in putting your content on these sites because of traffic that it can create.
  • Forums - One of the most common link building techniques is posting comments in forums that allow you to create a profile page and a signature link. The signature links should be built with back links to your website and will included at the bottom of posts or comments you leave in the forum. Although signature links can be low quality it's one accepted method of building back links. But beaware, these links have little value in the search engines.
  • Directories - I make great use of directories and while they require a lot of manual effort, they are very useful and carry value because most directories have a high domain age and high page rank. They also allow you to place your links in categories that are relevant to your website, and you can use the anchor text that you choose for the link.
  • Hubs - Hubs are continuing to grow in popularity in services such as Squidoo. For example, Squidoo hub pages or lenses allow creation of keyword relevant pages where you can place keyword relevant back links to your website. Besides the SEO aspect, hub pages are very useful in building click through traffic to your website.
  • Blog comments - Posting comments in other people's blogs is an effective method of building back links, especially if they are relevant to your website. All to often though, blog commenting is used by spammers who have software to automatically post comments across hundreds or thousands of blogs. Used in the correct manner, blog comment posting is valuable in building back links. Used incorrectly, it is nothing but spam that provides no useful benefit.
  • Link farms - These link farms might be a part of your back link building strategy, but proceed with caution. There are actually many better ways to build links that will not get you banned.
The bottom line is that understanding the answers to 'what is link building in SEO' is extremely important to the success of your online business. Our favorite link building solution which is what we consider to be the best SEO program for search engine marketing. This solution will allow you to build a natural, organic link building strategy to build online notoriety for your website.

Related posts:

  1. What Is Website Optimization - The whole process of getting ranked in the search engines is a mystery for most people, and this article will address the question – what is website optimization. We will address the various components of the website optimization process and provide information on SEO tools that will make this process ...
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What Is Website Optimization

The whole process of getting ranked in the search engines is a mystery for most people, and this article will address the question - what is website optimization. We will address the various components of the website optimization process and provide information on SEO tools that will make this process simpler.

There are two components to website optimization. The first is called on-page optimization that addresses the underlying code of the website and is what the search engines see when they 'spider' your website. On page elements include title tags, meta tags, header tags, keyword relevant content, and more. The second is off-page optimization which deals with building your website's presence on the internet. The SEO process we recommend is simple and is built around the following core elements - keyword research, content creation and back link building.

The first golden rule of website optimization is that keywords rule - they are the fundamental building blocks that you use to build your SEO campaign. Making sure that you pick 'good' keywords is critical because picking the wrong ones can have catastrophic failure to your online business. Finding the right keywords is an art as much as it is a science.

The process of selecting keywords can vary greatly by target market and in my experience never ends. You must have the mindset that there is another profitable keyword lurking in the cyber bushes and you must have the persistence to find them. And that requires that you have the knowledge on how to do keyword research and the tools that will allow you to do detailed analysis.

I have found that the best way to get started on a keyword research project is to use the free Google Keyword Tool to do a broad search and then continuing to drill down into other words. For example, you might start off with dog training and then drill down into dog training collars, dog training videos, etc. I usually go 6, 7,8 levels deep until I have exhausted all possible keyword phrases. That can result in a list of 3000 or more keywords to analyze. The chances of finding 5,10, 20 or more keywords to target are pretty good at this point. I then use Market Samurai to do my keyword analysis. Another product I use for doing keyword competitive analysis is SEMRush. Both of these products are indispensable if you are a serious internet marketer.

When the keyword selection is finalized, you use these keywords to do the on page optimization of your website. The title should always be your most important keyword because this is the first thing the search engines read on your page - so it defines your page right from the start. Then you use the other keywords for the meta tags and header tags where possible, and try to work as many as possible into the page content.

And that gets down to writing content - and lots of it. The keywords are the foundation on which the content is built. That is why it is so important to select the right keywords because it is key that you will be able to generate content around those keywords. And you will need to have a variety of keywords that you can use to build content around.

We get asked all the time - do we have to write content everyday? Well, in my businesses I do, because I have found that the more content I write the more the search engines reward my efforts. But I work in some pretty competitive markets and to keep top positions requires a lot of effort. Plus, I truly am passionate about what I do and I find it somewhat easy to write about these subjects. But it is important to understand, what is 'content' and where do you create it.

The first place is in your blog, even if you have a static website, you should install a blog to add fresh content. This is what keeps the search engine spiders coming to your website. When they see a steady stream of fresh content, they keep coming back. The more often they come back, the more quickly your pages are indexed in the search engines. And the more quickly your pages are indexed, the more powerful your website becomes.

Other places to post content is on article directories, social bookmarking sites, Web 2.0 properties and more. There really are numerous places that you can choose to post content and while you can re-use some of the content from place-to-place, you will get real value out of having fresh content across various locations. Content is king on the internet, and the more you can create the better. Which brings us to the last point about what is website optimization.

Now that you have your targeted keywords and you have developed some content pages, you need to start promoting those content pages. In true SEO, this promotion is accomplished by building back links to the pages you want to promote with the keywords that you want to use to promote them. So a back link about 'dog training collars' should point to a page about 'dog training collars'.

It is very difficult to say which element is the most important, but according to Google the quantity and quality of the back links to a website are the most important consideration when giving page ranking for keywords. Serious SEO marketers approach this fact with the perspective that there can never be too many back links and this becomes the primary objective for every keyword they target. Yes, they have to keyword research and write content, but SEO marketers understand that the real payoff comes from building backlinks.

Understanding the answer to what is website optimization is obviously very important if you are going to implement SEO for your website. It is actually a relatively simple process combined with a lot of hard work.

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  2. How To Check For Backlinks - It is very important to understand how to check for backlinks so that you can measure the progress you are making with a key component of your SEO strategy. Monitoring the quantity and quality of your backlinks is monitoring the fundamentals of your online business. If you ...
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Charlotte SEO SEO Professional Service NC SEO

How To Do SEO For A Website

How to do SEO for website must be one of the most common questions that is asked regarding internet marketing. SEO - or search engine optimization - is widely misunderstood and it is overly exaggerated about difficult it is to 'do' SEO. Yes, it takes a lot of hard work, but the work itself is relatively simple.

Search engine optimization for a website comes down to three key elements. If you manage all of these three elements, then the SEO process just magically happens. It is sort of a self-fulfilling prophecy. If you follow the steps that lead you to SEO success, the SEO of your website automatically happens. It could not be simpler than that, so let's take a look at the what those three elements are:

  1. select keywords - Arguably the most important step of the SEO process, the keywords that you select are the foundation of your internet marketing and SEO strategy. The keywords you select must meet the following attributes:
    • targeted traffic - The keywords must generate targeted traffic to your website. In other words, if someone finds your website through a keyword search for a keyword phrase you are targeting, then the search must lead them to a page where they can find information about that particular search term. Otherwise you will get a lot of bounces and no real meaningful traffic.
    • traffic levels - The keywords also must generate sufficient traffic levels to make the keyword optimization worth the effort. Every market is different. Some markets have hundreds or even thousands of keywords to target, while others have a lot fewer. But you need to learn how to find the keywords that can drive enough traffic to your website.
    • competitive level - If you select keyword phrases that are too competitive, you will never be able to achieve a high enough page ranking to ever be found on the search engines. This is the real science of SEO, finding the keywords that drive enough traffic but are not so competitive that you cannot get high ranking. This is why the keyword selection process may take anywhere from two days to two months because each business is different and the competition of the keywords can vary greatly. Depending on the competitive nature, it might take a lot of 'deep dives' to come up with a list of words that arehave the appropriate comeptition level.
    • marketable - Are these keywords germane to your overall business strategy? In other words, are the targeted keywords marketable both inside the search engines and outside the search engines? The keywords that you select need to fit in with the overall marketing strategy of your business because as you will see below, there will need to be a lot of content created around the keywords that you select.
  2. create content - On the internet and in the SEO world, content is king. Whether you are writing new articles for your blog, submitting articles to article directories, doing social bookmarking submissions, creating Web 2.0 pages, or any of the various methods of creating content on the internet - creating content is something you must do on a daily basis if you want to earn top search engine rankings. The content should be keyword relevant and should include various links back to the pages you want to target. You do not need to be a great writer to write good keyword relevant content. If you know the industry you are trying to see into, and understand the products you are trying to sell, you should have no problem being able to create good content that is useful to other people. And while that is important - that people find your content useful - it is also extremely important to understand that the search engines reward websites that submit a steady stream of fresh, new, uniqute, keyword relevant content.
  3. build back links - Remember the old pop culture saying 'the person who dies with the most toys wins'? Well on the internet, a similar saying is 'the website with the most backlinks wins'. That is because the search engines see backlinks as a popularity vote and the more backlinks you have, the better. Also just as important is the quality of the backlinks. Backlinks from high ranking and high authority backlinks are more valuable to your search engine rankings than backlinks from low ranking websites. A good backlinking strategy will create backlinks from all across the spectrum - large sites, small sites, industry related sites, non-industry related sites, and so forth. There are multiple methods of creating backlinks including submitting articles to article directories, syndication of your content through various sources and other good link building strategies.
  4. These are the three fundamental steps of SEO. Let's make an analogy to golf - if you have the right grip, the right stance and the right posture, you will have a better chance of making the right golf swing. Get any of those three golf fundamentals wrong and you have made it more difficult to play golf well.

    Well it is very similar in SEO. If you select the right keywords, create enough keyword relevant content and build enough keyword relevant backlinks - then you are destined for SEO success for your website. Make a mistake on any of those SEO fundamentals and you have made it more difficult to get recognized in the search engines.

    If you have more questions about how to do SEO for website, please feel free to read more indepth articles on this website about How To Do SEO. Related posts:

    1. How To Promote My Website - This question – how to promote my website – stumps more internet marketers than just about anything else. Promoting, or marketing a website is much different than marketing just about any other type of commodity. The reason it is so hard to grasp for most people is that marketing on the search engines ...
    2. How To Do SEO Yourself - For many companies and internet marketers, learning how to do SEO yourself is the only legitimate way you will ever have SEO done for your website. Implementing a full SEO strategy is a time and labor intensive project and can be quite expensive. If that is your case, you may have no alternative. Learning how to do SEO yourself ...
    3. How To Research Keywords - This is one of the basic steps of SEO and it is very important to know how to research keywords. The reason is that the keywords are the basic building blocks of any SEO campaign. If you don’t understand how to research keywords then your chance of success is immediately at risk. Every experienced ...

Additional Resources
Charlotte SEO North Carolina SEO NC SEO

How Much Does Search Engine Optimization Cost

The answer to this question is difficult because there are so many variables that determine how much you pay for search engine optimization. Every company is different in the resources they have available, how strategic their online business is to their overall business and how much they can budget. Therefore different businesses invest differently for search engine optimization.

There is no right or wrong answer for the question of 'how much does search engine optimization cost'. In many ways, the best answer to that question are more questions:

  • what is your technical knowledge?
  • do you understand how search engine optimization works?
  • do you have the necessary tools to complete the SEO tasks that need to be completed?
  • how much spare time do you have that you can dedicate to completing all the necessary tasks?
  • do you want to participate in part of the SEO process but not others?
  • are you looking for a complete turnkey SEO solution or do you just want some guidance and consulting services?
There are probably of dozens of other qualifying questions that would provide an answer to this question. What really matters is deciding 'how much' SEO your website needs and then deciding how to take the next steps forward. That will determine the overall cost of the search engine optimization project.

Here are various options you can consider in support of an SEO project for your website:

  • do it yourself - This is by far the most cost effective method, but be prepared for some very long hours of learning and then implementing an SEO strategy. And if you do not have them already, you will need to invest in various SEO tools to provide the support you need in building your SEO program. For the average person with no technical expertise, doing SEO yourself could be a daunting task.
  • hiring a consultant to guide you - Some people just need some guidance and for them, hiring a consultant for a few months might be all they need. The SEO consultant could help them select the right software products to purchase and advise them on the steps to take in the SEO process.
  • full SEO implementation - For companies that do not have the resources or do not have the time to participate in the SEO process in any way, hiring an SEO firm might be the best method to move forward. Leaving it to the professionals makes a lot of sense for SEO because when it is done right it is a great investment. If it is done wrong, then it is all just a waste of money and time.
The cost of search engine optimization can vary also among different companies that seem to be offering the same basic set of services. As with any service that you can purchase, what level of service you get can also vary between companies. The important thing is to decide how much you want to do yourself and where you need assistance. That will go a long way in determining how much does search engine optimization cost.

  1. How To Promote My Website - This question – how to promote my website – stumps more internet marketers than just about anything else. Promoting, or marketing a website is much different than marketing just about any other type of commodity. The reason it is so hard to grasp for most people is that marketing on the search engines ...
  2. How To Do SEO Yourself - For many companies and internet marketers, learning how to do SEO yourself is the only legitimate way you will ever have SEO done for your website. Implementing a full SEO strategy is a time and labor intensive project and can be quite expensive. If that is your case, you may have no alternative. Learning how to do SEO yourself ...

Additional Resources
Charlotte SEO Best SEO Program NC SEO

How To Seo A Website

Sounds like something bad doesn't it - 'How To SEO A Website'? What does that really mean, what is involved in actually SEO'ing a website?

The tasks of SEO include a number of relatively easy processes and steps that one must do on a repetitive basis to achieve the results that are wanted. These steps are specifically addressed in an article titled SEO Process, and breaks the steps down into simple very easy to understand steps, which are:

  • keyword research
  • competitive analysis
  • content creation
  • build backlinks
You can read about the details by clicking on the link above, but in short, these four steps represent the entire cycle for a proper SEO strategy. But they are not one time tasks. First you probably will have at least 20-25 keywords that you want to target, and second, going through this SEO process one time will not produce any results. It is a repetitive process, done over and over many times. Think of it as the old wash, rinse and repeat cycle.

Finding the keywords you want to target will require a lot of effort before you even begin thinking about the content. It is easy to get lost in the keyword research phase because you may literally go through thousands of keywords to find 5-10 that you feel comfortable to target. Then you want to analyze the competition to determine if it makes sense to continue.

For every keyword you target you will write numerous articles, blog posts and other keyword relevant content wherever possible to promote that keyword. There are numerous places on the internet where you can publish and syndicate that content and there are many options that you can condider such as article directories, social bookmarking sites, press releases, directory submissions, and more. The more you spread your content the more notoriety your website will gain in the search engines.

And last but definitely not least is building back links. This is the secret sauce, this is the part of the process ties everything together from the keyword back to the content page you want to promote. This is done by using the keyword term that you are promoting as the 'anchor text' and a link back to the content page. This in effect tells the search engines what that page is all about.

It really is simple to learn how to SEO a website. Follow the process and use the right tools to do SEO for websites and you will see quick success in implementing your SEO strategies. If you are interested you can go to this link to download a free copy of this search engine optimization guide.

Related posts:

  1. How Much Does Search Engine Optimization Cost - The answer to this question is difficult because there are so many variables that determine how much you pay for search engine optimization. Every company is different in the resources they have available, how strategic their online business is to their overall business and how much ...
  2. How Does Search Engine Optimization Work - Most new internet marketers jump in without any clue about how does search engine optimization work. Actually, many companies operate the same way. In too many cases someone puts up a website and wait ...

Related posts:

  1. How To Research Keywords - This is one of the basic steps of SEO and it is very important to know how to research keywords. The reason is that the keywords are the basic building blocks of any SEO campaign. If you don’t understand how to research keywords then your chance of success is immediately at risk. Every experienced search ...
  2. What Are SEO Tools - You often read that you need the right tools for SEO, and this article will define what are SEO tools, why they are important and how they will help you improve your page ranking for your targeted keywords. Without the proper tools you are basically shooting in the dark. There are various SEO tools that you should purchase ...
  3. How To Find Keywords For SEO - Keywords are the foundation of a good SEO program. Pick the right keywords and you have solved a large part of the SEO riddle. Select the wrong keywords and you have potentially limited your success from the very beginning. So what is the best way to find keywords ...


Charlotte SEO SEO Marketing Firm NC SEO

How To Find Keywords Of A Website

Part of the keyword selection process is understanding who your competition is, what keywords they are targeting and why they are beating you in the search engines. Because of this you will need to understand how to find keywords of a website.

Depending on the internet browser you use (Internet Explorer, Firefox, Google Chrome, etc.) some of the details in this article will be different. But for the most part these instructions will work on all the different internet browsers.

The easiest and cheapest (free!) way to find the keywords of a website is to load the page in the browser and examine the source code. This is quite simple to do:

  • You can click on the 'View' button on the internet browser tool bar at the top of the page, the source code will open in a new window
  • You can hold the following keys down at the same time - and U - which will open the source code in a new window
  • If you are using an add-on toolbar, some of these have a 'source' button which will open the source code in a new window
Regardless of the method you use, once you get the source code opened in a new window you can examine the file to determine what keywords are being used.

If you have little technical background, do not worry about what you see in front of you. The source window shows the actual source code of the web page that you have opened. You do not need to be concerned about any of this as most of this is automatically handled for you, especially if you are using a blog as your website.

To find the keywords that are being used for this particular site, you simply need to find the following line in all this code: "meta name="keywords" content= ...". To find it you can either scroll through the document looking for that text or by hitting (Ctrl F) and keying that text into the search box.

If you find that line of text, the keywords that are being used for that web page are found after the 'content=' text. What you find here will vary from one website to another depending on how well optimized a web page is. And you find a big discrepancy from one website to another. On some you will find that they have done no search engine optimization at all around the keywords (and they wonder why they get no traffic!). And on others you will find so many keywords listed that it is almost 'spammy'.

That was the free and easy way which might work for a large majority of the time. In other cases you might want to dig a little deeper - for example, instead of just wanting to know which keywords a web page is targeting, you might also want to understand how what organic keywords that page is ranking for. One of the best keyword competition tools I have found is SEMRush which will provide a list of keywords where a particular website ranks in the top 20. This is very valuable information as you can 'spy' on your competitors to see what keywords they are getting high ranking. For only $67 per month, it is well worth price for the competitive knowledge you can get.

Another really good product for finding keywords and then doing extensive competitive analysis is Market Samurai. There is a lot of power with this product and if you are serious about building an internet business this is one of the core products you must have. First, the user interface is very good and allows you to start off with a keyword and then drill down into more keywords. That is great. But what is even better is the SEO competitive analysis tool that allows you to see at a glance how hard it might be to compete on a targeted keyword. All of this for a one time price of $149, it is simply genius!

Understanding how to find keywords for a website is a key component in the SEO process competitive analysis. The bottom line is that you will need to understand how to find keywords of a website specifically understand how competitive you need to be on the targeted keywords. With this information, you will be able to discover your competitor's marketing strategy around specific keywords which will help you decide if you want to pursue those same keywords.

This question - how to promote my website - stumps more internet marketers than just about anything else. Promoting, or marketing a website is much different than marketing just about any other type of commodity.

The reason it is so hard to grasp for most people is that marketing on the search engines has its own set of standard practices and processes. Those that learn and adhere to these practices do well in their search engine rankings. Those that try to buck the trend often end up with a lot of wasted time, money and effort.

So what are these standard practices? If you have read other articles from this blog you know that we are very adamant about a simple, repetitive and proven SEO process that we follow when working with our clients. This process embodies the four pillars of SEO success which are keyword research, competitive analysis, content creation and build back links. You can visit this SEO process link to read about the details of each of these steps.

The fact is that the steps of SEO described above are really simple to execute and over time you will get very proficient in completing them in the right manner. But it really takes more than just following the right steps, you need to have the right tools. For keyword research we prefer Market Samurai, and to run the rest of our business we prefer Veretekk. And that is where we want to spend time in this article to discuss how Veretekk can help you answer that question about 'how to promote my website'.

Veretekk is a very powerful internet marketing tool that provides a wealth of various features that are needed to build and manage an online business. Some call it the automated marketing system because once you have it configured correctly, your daily usage will create a swarm of activity throughout the system.

At the heart of Veretekk are 40+ traffic and SEO portals. By design, these portals create daily premium leads and provide an SEO platform to build massive amounts of backlinks. Swarming the portals together creates great 'spider food' for the search engine spiders and allows your website to get indexed faster and attain higher search engine rankings.

Included in the Veretekk gold system are: lead generation tools, RSS feed submission tools, ad submission tools, website tracking and analysis tools, and much more. There is even a platinum level system that allows you to connect multiple gold systems together which creates more SEO juice for the search engines. When you combine the great functionality with the great training that is offered, it is hard to believe that you can get all of this for just $54.95 per month.

There are a lot of options on the internet about how to market and promote your website. Most are scams and are not worth the money. The only sure way to long term success is to play by the rules of the search engines and promote your business by using a good and effective SEO process.

Veretekk is ancient by internet software standards, having been around for over 14 years when the internet was first getting off the ground. While the technology of the software has changed, the fundamental approach of building an internet business around rock solid SEO practices has not changed. And that is what makes Veretekk the best way to promote your website.

Don't be confused and keep asking yourself how to promote my website. Join Veretekk today learn how do SEO for websites the appropriate way.

Related posts:

  1. How To Research Keywords - This is one of the basic steps of SEO and it is very important to know how to research keywords. The reason is that the keywords are the basic building blocks of any SEO campaign. If you don’t understand how to research keywords then your chance of success is immediately at risk. Every experienced search ...
  2. What Are SEO Tools - You often read that you need the right tools for SEO, and this article will define what are SEO tools, why they are important and how they will help you improve your page ranking for your targeted keywords. Without the proper tools you are basically shooting in the dark. There are various SEO tools that you should purchase ...
  3. How To Find Keywords For SEO - Keywords are the foundation of a good SEO program. Pick the right keywords and you have solved a large part of the SEO riddle. Select the wrong keywords and you have potentially limited your success from the very beginning. So what is the best way to find keywords ...


Charlotte SEO SEO Marketing Firm NC SEO

How To Do SEO Yourself

This question - how to promote my website - stumps more internet marketers than just about anything else. Promoting, or marketing a website is much different than marketing just about any other type of commodity.

The reason it is so hard to grasp for most people is that marketing on the search engines has its own set of standard practices and processes. Those that learn and adhere to these practices do well in their search engine rankings. Those that try to buck the trend often end up with a lot of wasted time, money and effort.

So what are these standard practices? If you have read other articles from this blog you know that we are very adamant about a simple, repetitive and proven SEO process that we follow when working with our clients. This process embodies the four pillars of SEO success which are keyword research, competitive analysis, content creation and build back links. You can visit this SEO process link to read about the details of each of these steps.

The fact is that the steps of SEO described above are really simple to execute and over time you will get very proficient in completing them in the right manner. But it really takes more than just following the right steps, you need to have the right tools. For keyword research we prefer Market Samurai, and to run the rest of our business we prefer Veretekk. And that is where we want to spend time in this article to discuss how Veretekk can help you answer that question about 'how to promote my website'.

Veretekk is a very powerful internet marketing tool that provides a wealth of various features that are needed to build and manage an online business. Some call it the automated marketing system because once you have it configured correctly, your daily usage will create a swarm of activity throughout the system.

At the heart of Veretekk are 40+ traffic and SEO portals. By design, these portals create daily premium leads and provide an SEO platform to build massive amounts of backlinks. Swarming the portals together creates great 'spider food' for the search engine spiders and allows your website to get indexed faster and attain higher search engine rankings.

Included in the Veretekk gold system are: lead generation tools, RSS feed submission tools, ad submission tools, website tracking and analysis tools, and much more. There is even a platinum level system that allows you to connect multiple gold systems together which creates more SEO juice for the search engines. When you combine the great functionality with the great training that is offered, it is hard to believe that you can get all of this for just $54.95 per month.

There are a lot of options on the internet about how to market and promote your website. Most are scams and are not worth the money. The only sure way to long term success is to play by the rules of the search engines and promote your business by using a good and effective SEO process.

Veretekk is ancient by internet software standards, having been around for over 14 years when the internet was first getting off the ground. While the technology of the software has changed, the fundamental approach of building an internet business around rock solid SEO practices has not changed. And that is what makes Veretekk the best way to promote your website.

Don't be confused and keep asking yourself how to promote my website. Join Veretekk today learn how do SEO for websites the appropriate way.

Related posts:

  1. How To Research Keywords - This is one of the basic steps of SEO and it is very important to know how to research keywords. The reason is that the keywords are the basic building blocks of any SEO campaign. If you don’t understand how to research keywords then your chance of success is immediately at risk. Every experienced search ...
  2. What Are SEO Tools - You often read that you need the right tools for SEO, and this article will define what are SEO tools, why they are important and how they will help you improve your page ranking for your targeted keywords. Without the proper tools you are basically shooting in the dark. There are various SEO tools that you should purchase ...
  3. How To Find Keywords For SEO - Keywords are the foundation of a good SEO program. Pick the right keywords and you have solved a large part of the SEO riddle. Select the wrong keywords and you have potentially limited your success from the very beginning. So what is the best way to find keywords ...


Charlotte SEO SEO Marketing Firm NC SEO

How To Promote My Website

This question - how to promote my website - stumps more internet marketers than just about anything else. Promoting, or marketing a website is much different than marketing just about any other type of commodity.

The reason it is so hard to grasp for most people is that marketing on the search engines has its own set of standard practices and processes. Those that learn and adhere to these practices do well in their search engine rankings. Those that try to buck the trend often end up with a lot of wasted time, money and effort.

So what are these standard practices? If you have read other articles from this blog you know that we are very adamant about a simple, repetitive and proven SEO process that we follow when working with our clients. This process embodies the four pillars of SEO success which are keyword research, competitive analysis, content creation and build back links. You can visit this SEO process link to read about the details of each of these steps.

The fact is that the steps of SEO described above are really simple to execute and over time you will get very proficient in completing them in the right manner. But it really takes more than just following the right steps, you need to have the right tools. For keyword research we prefer Market Samurai, and to run the rest of our business we prefer Veretekk. And that is where we want to spend time in this article to discuss how Veretekk can help you answer that question about 'how to promote my website'.

Veretekk is a very powerful internet marketing tool that provides a wealth of various features that are needed to build and manage an online business. Some call it the automated marketing system because once you have it configured correctly, your daily usage will create a swarm of activity throughout the system.

At the heart of Veretekk are 40+ traffic and SEO portals. By design, these portals create daily premium leads and provide an SEO platform to build massive amounts of backlinks. Swarming the portals together creates great 'spider food' for the search engine spiders and allows your website to get indexed faster and attain higher search engine rankings.

Included in the Veretekk gold system are: lead generation tools, RSS feed submission tools, ad submission tools, website tracking and analysis tools, and much more. There is even a platinum level system that allows you to connect multiple gold systems together which creates more SEO juice for the search engines. When you combine the great functionality with the great training that is offered, it is hard to believe that you can get all of this for just $54.95 per month.

There are a lot of options on the internet about how to market and promote your website. Most are scams and are not worth the money. The only sure way to long term success is to play by the rules of the search engines and promote your business by using a good and effective SEO process.

Veretekk is ancient by internet software standards, having been around for over 14 years when the internet was first getting off the ground. While the technology of the software has changed, the fundamental approach of building an internet business around rock solid SEO practices has not changed. And that is what makes Veretekk the best way to promote your website.

Don't be confused and keep asking yourself how to promote my website. Join Veretekk today learn how do SEO for websites the appropriate way.

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Charlotte SEO SEO Consultancy Services NC SEO

What Are Backlinks On A Website

Backlinks on a website are the result of another website 'linking back' to your website. They are also one of the most important 'assets' you can have for your online business.

This is how Wikipedia defines backlinks:

"Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node."

So that is the basic definition and is easy to understand. But the more important issue is the impact that backlinks have for your website. Again, from Wikepedia:

"Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (for example, this is used by Google to determine the PageRank of a webpage). Outside of SEO, the backlinks of a webpage may be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page."

Backlinks are seen as a vote of confidence by the search engines for your website. The more you have, the better - especially if they are spread wide across multiple websites. In other words, the search engines value those links more if they are coming from different sources.

That leaves one final question, which is how do you build SEO links? We are purists when we come to building backlinks, we do not believe in the quick fix of building 10000 links overnight. That is in fact very dangerous for your website because it will be tagged as spam.

The best and most sustainable method of building SEO backlinks include the following:

  • article submission - There are numerous article submission sites that you submit articles such as Go Articles, Articles Base, Ezine Articles, etc. Most of the article sites have high page rank and links back from their sites are very valuable for your SEO rankings.
  • social bookmarking - There are also numerous social bookmarking sites like Digg, Facebook, Twitter, Reddit, and many others where you can post links. If you are an internet marketer you need to get in the habit of posting your links to these sites because they get a lot of exposure in the search engines.
  • directory submission - Yeah we know, the boring old directory submission sites. But when you consider that most of the directory submission sites have high page rank (good) and low Alexa rank (even better!), then proper management of building SEO links with those sites are well worth the time.
  • Veretekk - We saved the best for last. If you have never been exposed to Veretekk you are missing a great opportunity to improve the performance of your website. I like to call it a stroke of genius becasue if you use the Veretekk solution as it is designed, you will naturally achieve SEO success because that is what it is meant to do - create the underlying SEO structure to get you high rankings. And as an added bonus, there is live training every day on various parts of the Veretekk system.
Many internet marketers - especially new ones just getting started - do not pay enough attention to SEO. It is fundamental to your success, like having the correct grip on golf club. Without the right grip you cannot hit the golf ball. Without SEO, you cannot have internet marketing success.

We hope we have answered your question on 'what are backlinks on a website'.

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Carolina SEO Services is a Charlotte SEO company that provides SEO consultancy services to NC SEO clients.

How To Find Keywords For SEO

Keywords are the foundation of a good SEO program. Pick the right keywords and you have solved a large part of the SEO riddle. Select the wrong keywords and you have potentially limited your success from the very beginning.

So what is the best way to find keywords for SEO? How do you determine which keywords are winners and which keywords are losers? There are four common golden rules that you should adhere to when picking keywords:

  • relevancy - The keywords you select must be relevant to the types of products or services that you are trying to sell. This seems like a pretty obvious statement but not everyone picks the best keywords that that drive 'targeted' traffic to your website. So the first rule is that you should start by identifying the keywords that are most relevant to the content on your website.
  • competition - This is an often overlooked step in the process for the very simple reason that many people do not know how to analyze keyword competition. Google provides their view of competition by providing the total number of websites that they have been indexed for that keyword. But that is only half the story. We have seen keywords that have a high Google competition ranking but are actually quite easy to get on the first page, and vice versa. That is because there may a keyword that has a lot of competing pages but no single page that is specifically optimized for the keyword. It is very important to understand how to analyze keywords in detail to select the right keywords for your website.
  • traffic - It is also very important that the keywords that are selected provide enough daily traffic. You must keep in mind that high daily searches for a keyword do not automatically translate into more traffic to your website. To get any significant piece of the traffic you need to be in the top 2 or 3 positions. So picking your keywords has to be a mix of how much traffic they provide along with how easy (or hard) it will be to get top position ranking.
  • value - The last rule is that the keyword must provide some value. There are two respects to this. One, are there products or services that you can sell to help them solve the problem that leads them to do a keyword search? And two, when people search on the keywords you are targeting, are they looking to buy something or are they just doing some research to gather more information. That makes a huge difference if you are trying to make money from your websites.
Most SEO companies follow the principles of these 'golden rules'. But we believe it should be taken a step further to include other areas that you may want to consider when selecting keywords:
  • fits overall image of business - Are the keywords consistent with the overall image or branding of your company? If not then you need to do more research to make sure the keywords fit your overall company branding.
  • easy to create keyword relevant content - Since any SEO campaign will require a lot of good, fresh and unique keyword relevant content, the keywords need to be easy to write content about. There are many keywords that look good during the analysis but when it comes to writing content it is impossible to keep coming up with new ideas to say the same thing.
  • supports overall SEO strategy - Just as the targeted keywords should fit the overall branding of your business, the keywords should also fit within your overall SEO strategy. Content, linking and syndication all need to be part of your keyword selection process.
If you want to learn more about how to find keywords for SEO, please visit this SEO keyword research link.

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Charlotte SEO Search Engine Optimization Consulting NC SEO

How To Check Page Rank On Google

This particular question requires multiple answers. When someone asks 'how to check page rank on Google', presumably they want to find out what is the page rank of the entire website using the Google 'Page' rank formula. But others may ask the same question wanting to find our what pages their keywords rank for in the search engines. We will address both of these answers in this article.

Google has an algorithm called 'PageRank' that was developed by Larry Page, one of the Google founders. Just coincendentally, the Page factor that is named after his last name also comes into play when ranking websites in the search engines. Many people who do not know that Mr. Page developed this algorithm normally assume that it is tied to what page your website ranks for the keywords you are targeting. It actually has nothing to do with search engine pages.

This is how Wikipedia defines the Google Page Rank Algorithm:

PageRank is a link analysis algorithm, named after Larry Page[1] and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is referred to as the PageRank of E and denoted by PR(E).
They go on to say more about the Page rank as follows:
A PageRank results from a mathematical algorithm based on the graph, the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or usa.gov. The rank value indicates an importance of a particular page. A hyperlink to a page counts as a vote of support. The PageRank of a page is defined recursively and depends on the number and PageRank metric of all pages that link to it ("incoming links"). A page that is linked to by many pages with high PageRank receives a high rank itself. If there are no links to a web page there is no support for that page.
To check your page rank is very easy. Just download the free Google toolbar for the browser that you use, for example Internet Explorer or Firefox. Once it is downloaded and installed, you will have instant access to the Google page rank for every website you visit. If you use Firefox another good free toolbar is the Live PageRank toolbar.

So now that we know what the Page rank algorithm is, how does it apply to your website? Well the first thing you should note is that the algorithm relies heavily on back links to individual pages of your website. That is why it is so important to build back links every day - the search engines like websites that have a continual stream of new back linking activities. Which leads us to the second interpretation of "how to check page rank on Google.

Most internet marketers have a large list of targeted keywords that they are trying to get rank. Without the proper tools it is impossible to track your ranking position for each keyword. So you need to invest in the proper tools to have the ability to analyze your current rankings for each targeted keyword, and then analyze the competition for those keywords to understand what it will take to achieve top positions.

There are two tools that we recommend for properly analyzing page ranking and comepetitive analysis for your keywords. Two thoughts before I say what they are: 1) there are free versions and paid versions of each, to get the full benefit of the solution you will want to have the full version, and 2) you do not have to purchase both of them at the same time but together these two products provide all the details you need to make analysis of yuor page rank positions for your keywords.

  • Market Samurai - Unquestionably the absolute 'must have' product for internet marketers. If you only purchase one product make it Market Samurai. This comprehensive tool provides keyword research and a lot of other functionality including two that are important to help you with page rank analysis: 'Rank Tracker' provides you with up to the minute ranking for your keywords up to the 1000th position, and 'SEO Competition' which allows you to closely analyze who holds the top 10 positions for a particular keyword with detailed metrics on why they have such high page rank.
  • SEMRush - Coming from almost the opposite angle, SEMRush allows you to input a keyword which produces a list of the top 20 ranking websites with detailed data, or you can enter a competing website and see instantly what keywords they have organic rank.
These two tools are indispensable for your internet business. If you have ever wanted to learn how to check page on Google for the keywords you are targeting these tools will allow you to have detailed information to analyze.

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Charlotte SEO Best SEO Program NC SEO

How To Be 1 On Google Search

This is the question every internet marketer has, how to be 1 on google search. It is the holy grail of search engine optimization, the ultimate achievement for every SEO professional. And the good news, it is more achievable than one might think.

There are billions of web pages on the internet, how could you possibly get number 1 ranking? Well if there are billions of web pages I would venture to guess that there are multiples of that amount of keywords. So there are probably more keyword search requests than there are qualifying pages. When there is no page anywhere on the internet that has the perfect level of optimization, Google makes the best assumption on which website deserves to get the top ranking. In many cases the website that gets the first position sort of wins it by default because of their strong rankings in other areas.

What that means to internet marketers and search engine opimization professionals, is that there is great value in doing extensive keyword research to find those keywords that have not been highly optimized for the search engines. In other words, when you can find keywords that pages have not been optimized with meta tags, header tags, etc., you have a realistic chance of getting number 1 position on google search.

There really are basic steps to do to learn how to be 1 on google search. They are documented in our SEO process, but the following is a summary:

  • detailed SEO keyword research - Notice the two keywords, detailed and SEO. To do a detailed SEO keyword research, it is not enough just to use the free Google Keyword Tool (although it definitely is worth using for certain situations). To go deep in SEO keyword research you will need to have details around number of daily / monthly searches and the number of competiting sites. You will want to have a tool that allows you to start with a keyword phrase, and then dig deeper with each iteration until you have found every possible variation of the original keyword phrase. That is called long-tail keywords and understanding how to find them is very important to your overall internet marketing success. The best product that we have found - hands down and there are no close seconds - is Market Samurai.
  • competitive analysis - While you are in the keyword discovery phase, you will run across keywords that on the surface look like they will be sure-fire winners. And some will turn out to be that way. But with further competitive analysis, you may find that just because they appear to be promising - that is, they have a low number of competing sites - they actually might be impossible to get high rank. It could be that although there are a low total number of competing sites there are enough that have been highly optimized for the keyword phrase that it will be impossible to take their ranking positions. Again, having the right tool is absolutely critical. We use both Market Samurai and SEMRush in our competitive analysis as they each offer something different that helps to see the total competitive picture. Market Samurai has a competitive analysis module that allows you to analyze the on page and off page factors for the top 10 web sites in Google, which is very helpful because you get a snapshot of how difficult it will be take achieve those positions. SEMRush allows you to 'look inside' a competitors website and really understand why they rank high in the search engines.
  • create content - To be successful with SEO for your website, you will need to write LOTS of keyword relevant content and spread it across the internet. There are no automated tools for creating content but there are several tools for syndicating content. There are numerous article directories (Ezine Articles, GoArticles, etc.) and directories that you can individually submit. But to win on the internet you need to syndicate far and wide across a variety of blogs, websites, directories, portals, etc. In other words there are multiple places where you need to be posting your content - your blog, article directories, Web 2.0 properties, social bookmarking sites, ad directorires, SEO back linking portals, etc. Content is king in the search engines, and those who write a lot of content generally do well ranking in the search engines.
  • building backlinks - Once again, you cannot possibly do everything manually. There are two very good automated options for building out your SEO content. In my perspective, every internet marketer who is serious about their business should be a Veretekk subscriber. This solution provides a wealth of SEO tools that will help you get your content out and build massive amounts of backlinks. There are too many valuable features in Veretekk to discuss in this article, but if you are serious about being successful on the interent, Veretekk will the foundation for the rest of your business. Their motto says it all - Veretekk will provide you with an 'unfair advantage'. The second tool is a service called OnlyWire that automates submission to social bookmarking sites, unless you are submitting multiple articles per day, the free version will probably provide what you need.
So, if you are wondering how to be 1 on google search, that is what it takes. It is a wash, rinse, repeat cycle that has to be done on a continual basis - multiple times for every keyword, and usually with a large number of keywords. Master the components of the SEO process and use the right tools, and you can grab top search positions for any keyword phrase you want to target.

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Charlotte SEO Best SEO Program NC SEO

What Are SEO Tools

You often read that you need the right tools for SEO, and this article will define what are SEO tools, why they are important and how they will help you improve your page ranking for your targeted keywords. Without the proper tools you are basically shooting in the dark.

There are various SEO tools that you should purchase if possible. The good news is that a) there are very few of these SEO tools that you need to purchase and b) they are relatively inexpensive. The combined cost of all of the tools that we are going to recommend is less than $125 per month. Now if you are not willing to spend $125 per month on your business, you are not very serious about building a business.

Let's start at the beginning. When you start an SEO project, the first thing you do is start with the keywords. Likewise, the first SEO tool that you need to purchase is a keyword tool so that you can gather large amounts of keywords and the do the proper competitive analysis. If you are simply picking keywords for your business based on 'what sounds right' or 'what feels good', you are making serious mistakes.

The right keyword tool will allow you to mine deep into hundreds and thousands of keywords to find the right 15-20 keyword phrases that you decide to pursue. Those 15-20 keyword phrases should follow the definition of 'good' keywords - they have high enough traffic that it is worth the effort to pursue and they have low enough competition that you can achieve good search engine ranking. The very best keyword research product (and there is not even a close second!) is Market Samurai. With this product you will be able to drill down from one keyword into tens of thousands of related keywords. You can keep drilling down forever if you want. There is a wide variety of traffic data and the ability to run a detailed competitive analysis that will help make it easy to find those 'good' keywords. Market Samurai sells for $149 one-time cost, and besides offering a great product, they also provide very good training videos.

So now that you have chosen the intitial batch of targeted keywords to pursue, you will want to do a more detailed competitive analysis to see how difficult it will be to achieve those high rankings that you want. Market Samurai provides the ability to analyze the top 10 websites for a particular keyword and you can quickly uncover the on-page and off-page optimization levels those websites have achieved. With this information you can decide if it is worth pursuing based on how difficult it appears to be.

While this information is extremely useful, I feel it only takes you about 85%-90% of the way there to fully make a competitive analysis. That's where a new favorite product of mine called SEMRush comes into play. SEMRush provides that extra layer of competitive analysis that I have not found from other products. It allows you to look inside the websites that are holding the top 20 spots in Google and you can really start to understand how steep the competition is for that keyword. There is also other information provided about their traffic history which is also very useful for analyzing your competition.

One particular feature that I really like about SEMRush is the ability to retrieve the organic keywords from a competitive website. The definition of organic keywords in SEMRush is any keyword that has a top 20 ranking. So you can instantly have access to your competitor's ranking keywords and develop a strategy on where you can beat them. This function is incredible and is worth the $67 per month that they charge. It's easy to forget that SEMRush also provides great keyword research, but it is the competitive info that sets this product apart from the others.

So to this point you have been able to do deep analysis on keywords and should have enough information to finalize the 15-20 keyword phrases you want to target. With these keywords you (hopefully) would start creating content in various places - blog, articles, etc. And this is where the hard part of SEO comes into play - building keyword relevant links back to your site. Since this is the number one criteria that Google provides for assigning page rank it is extremely important that you build as many back links as possible.

And that brings us to the third and last SEO tool that we recommend, which is an SEO platform called Veretekk. When you look at this product the first reaction is probably along the lines of 'ok, so what'. Because there is nothing special about the user interface, there are no bells and whistles, Veretekk is just a routine looking software application. But it is what is under the hood that makes Veretekk such a special piece of software.

In short, Veretekk is a back-link-creating machine. There are 43 traffic and SEO portals that you can use to swarm your links across thousands of locations with all the links eventually leading back to your website. This pure, white-hat SEO technique is highly regarded by search engines and you will see your page rankings growing by the day. Veretekk is a 14-year old company which is ancient in the internet world and simply offers the best seo program that is available. Veretekk is a steal at $54.95 per month, especially when you consider the world-class LIVE training that you also get.

So if you are wondering what are SEO tools and what can they do for your business, the answer is very simple. When these tools are used properly, you will implement an SEO campaign that will be difficult to match unless your competitors are using the very same product. Having access to the right tools can make the difference between online success and online failure. Is it worth $125 per month to take that chance?

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Charlotte SEO Best SEO Program NC SEO

What Is SEO

For those of you who do not understand 'what is SEO', this is an indication that you have much to learn to be successful with your online business. SEO - search engine optimization - is the most basic building block of your online business. If you learn how to do SEO appropriately then you are guaranteed that you will can generate sustained traffic to your website. And the word sustained is the key because that is what you will need to have for a successful business.

The SEO process is actually a very simple process and it has been documented on this website as well as many other websites. You may find slight derivations of the process, but the basic building blocks include:

  • select targeted keywords that are relevant to your business and provide the traffic levels that you want to drive to your website (see SEO Keyword Research)
  • compeititive analysis on the keywords you have selected to determine how difficult it will be to get top search engine positions (see SEO Competitive Analysis)
  • create content that is keyword relevant on your own blog or website and across a wide range of content sites (see SEO Content Creation)
  • build keyword relevant back links back to the page on your website that you want to build page rank (see SEO Build Back Links)
Sounds pretty simple, correct?

Well it is true that performing each of these steps in itself is somewhat simple. What makes it difficult are a few things:

  • the repetitive nature of going through the evaluation process and competitive analysis of each keyword that you have selected
  • the manual nature of completing each of the steps which is a very labor and time consuming procecss
  • the instinctive ability to recognize 'good' keywords and those that are not so good as you are going through the analysis process
  • the ability to write fresh and unique keyword relevant content multiple times per week
  • the process of posting content at the many various link building sites where you need to be present
  • the cost of acquiring all the various software tools that will help you manage the SEO implementaiton
  • the required time it will take to learn all the various solftware solutions that you will need to learn
So once you understand all of the above, then you get to actually implement your SEO strategy. This is what a typical SEO project might look like:
  • keyword and competitive analysis - Depending on the market this could take anywhere between two days to two months. Some markets are so competitive that it takes a lot of time to go through the process of analyzing the thousands of keywords that might be considered - in order to find the 25, 50, or 100+ keywords that you want to build your SEO strategy around. Other markets are so large that there might be hundreds of targeted keywords that need to implemented, but most are not that complicated. The keyword analysis phase is the building block of the whole SEO campaign and every effort made to dig deep for keywords are worth the effort to pursue, whether that is two days, two weeks, two months, or whatever time frame it requires.
  • content creation - The fact is, content creation is part of the project that never ends. As long as you are posting new content on a periodic basis - at a MINIMUM of two-to-three times per week - you will keep the search engine spiders active on your website. What that means is that your pages will get indexed faster and the search engines will give you higher rankings over time because they see it as an active website. Every time they visit they see new content. It does not matter how good your keyword research process has been, if you do not continue to creat new content then your website traffic will dwindle.
  • build backlinks - Again, this part of the SEO project never ends. You should continue to post articles in article directories, submit to social media bookmark sites and dozens of other ways to create back links. Google has openly stated that the number of keyword relevant back links that a website has generated, is the the number one factor in ranking that particular page. So link building is a never ending job. If you are building back links correctly, the search engines will see a continuous stream of new back links pointing to your website with keyword relevant back links to your keyword relevant content pages.
If you follow a similar process on a consistent basis, you will see results. On some websites it can happen more quickly that others, but consistent and persistent effort around an SEO strategy will return many times over what you invest to have it implemented.

If you have no experience with SEO and still question 'what is SEO' we can help. Further if you do not have any of the tools that you need to properly execute the SEO strategy, the process to learn everything you will need to learn will take months or even years. We would love to discuss our SEO process with you to help you improve your online business visibility in a much quicker timeframe.

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Charlotte SEO SEO Consultancy Services NC SEO

How To Research Keywords

This is one of the basic steps of SEO and it is very important to know how to research keywords. The reason is that the keywords are the basic building blocks of any SEO campaign. If you don't understand how to research keywords then your chance of success is immediately at risk.

Every experienced search engine marketing person probably has their own unique way of researching keywords. Over the years, I have learned from many mistakes and have settled into a stand routine when doing my keyword research. Now that is not to say that I do not ever deviate because I do when the need arises. But the following is my process on how to research keywords.

I usually start my with a broad keyword search term and try to find every possible keyword that is related to the 'parent' term. For this part of the process, I use two the free Google keyword tool because this tool provides quick access to high volumes of related keywords. The goal here is to develop a list of thousands of different keywords if possible so that every potential avenue can be explored. Too many people do one search and then stop - never diving deeper the second, third, fourth .... times. You never know when that next deep dive is going to discover the golden keyword.

There are some tricks on how to do these searches and organize your keywords. The first thing I do is enter my main keyword into the Google adwords tool and then hit search and it will bring back several hundred keywords. Then I copy those into another free application called Keyword Pad which allows you to aggregate large volumes of keyword and then do some editing of the list. I find this tool indispensable during this phase of the keyword research project.

I might go through the same procecss a few times, or dozens of times depending on the specific keyword target that I am going after and how many potential keywords there are for that general topic. I cannot emphasize the importance of repeating this process at least a few times to dig as deep as possible. Of course with every keyword search, at some point you reach a point of having the list very complete.

So after the searches are done, I use Keyword Pad to edit my list and use some of their tools to remove keywords with certain words, remove duplicates from all the searches and other functions that this software provides. Once the list is cleaned to my liking I then export the keyword list to the clipboard for use in the next steps. That is when real art of keyword search starts to happen.

The next step is to take the keywords and load them into one of truly critical software solutions that you need to own to be successful in online marketing, a product called Market Samurai. This workhorse of a product is ever present on my desktop and I use it non-stop through the day for a variety of reasons. But in this case, it's to take the large keyword file that we have generated down to a targeted keyword list of 25,50,100 or more targeted keyword phrases for the SEO campaign.

Using Market Samurai, I then start to run my keyword analysis to find out the search volumes and high level competition for each keyword. The best method I have found is that after the keyword analysis by Market Samurai, you then sort based on the SEOC (SEO Comp) from smallest to largest. As you go down the list, the keywords with the smallest SEOC and the highest number of searches might be the best keywords to target. What that combination provides are the highest keyword search terms with the lowest 'high level' competition. But that does not necessarily mean they are the best keywords to target.

Market Samurai has another module called 'SEO Competition' which allows detailed competitive research for the websites that hold the top ten positions in Goolge for a specific keyword. This analysis provides a wealth of information such as the on-page (meta tags, etc.) and off-page (backlins, etc.) factors that allow that particular website to rank high. This analysis will give you an instant feedback on whether it is possible to get top rankings for that keyword.

But I not stop there. The last bit of keyword research and competitive analysis is using a product called SEMRush. What I like about this product is that it gives you keyword research and competition data from the reverse side of what Market Samurai provides. For example, I can look at the top twenty websites for a keyword and 'see inside' their website - gather information on the keywords that they have organic rankings, analyse the back links, and much more. So with the combination of the two products I get a complete picture of the competition and what it will take to beat them.

If you are serious about doing SEO for your website, tt is very important to understand how to research keywords. We hope this article helped you understand.

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How To Check For Backlinks

It is very important to understand how to check for backlinks so that you can measure the progress you are making with a key component of your SEO strategy. Monitoring the quantity and quality of your backlinks is monitoring the fundamentals of your online business. If you are seeing consistent growth in your backlinks then you have a very good chance of internet marketing success.

There are a number of ways that you can check your backlinks. There are a number of free backlink checkers that you can find by doing a simple search on that term. But be warned, nothing is free. And in the case of the free backlink checkers what you typically have to give up is your email address - so in affect you are adding yourself to someone's email list.

These free backlink checkers really are not very useful though. First of all, who knows when the last time they were updated so the accuracy of the results that they return should be highly questioned. But even if that is accurate, most of these provide just basic information like number of backlinks and number of referring domains.

While that information is useful at a high level, it does not provide enough details to really understand how meaningful those backlinks are. You will need to purchase a paid product to get that type of information. There are a lot of options available for these types of solutions - that is good news and the bad news - because it can be confusing to understand which one is best.

Over the years we have tried a wide variety of internet marketing and SEO tools, some that were good and some that were not so good. But one that we have found to be critical to the success of our business is Market Samurai. In other articles we have discussed our Market Samurai was our favorite keyword tool. This article will describe why it is also our favorite tool on how to check for backlinks.

Within Market Samurai, there is a module called 'Rank Tracking' which provides detailed backlinks information on every page that you have organic search engine ranking for a keyword. So basically, you can see the number of backlinks that you have been able to create to each page, along with the total number of backlinks for your website.

This is very powerful information to have, especially if you are trying to take over top position for a very competitive keyword. By watching the growth in the number of backlinks that point to the targeted keyword page, you can assess how well your strategy is working and keep working until you are successful in the rankings.

There is an optional module available called Majestic SEO that provides even more extensive analysis of the backlinks coming into your website.

If building backlinks is your primary strategy, you should also consider the best SEO program for websites on the market. This is an organic backlink building machine that will put your website backlink strategy on steroids.

So we hope that answers your questions on how to check for backlinks.

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